🚀 We've rolled out a major campaign update — meet Multi-Jobs for Social Campaigns. Brands can now keep working with a creator across multiple videos in a single campaign. Here's everything that's changed.
🎬 Multi-Jobs for Social Campaigns
Brands can now request multiple videos per creator across all social jobs, allowing for longer-term creator collaborations inside a single campaign workflow.
🌟 Example: A brand can now request 10 videos from a single creator within one campaign — no need to create a new campaign or hire the creator again.
Setting it up
When you create a social campaign, you'll see a new Content volume settings section. Here's what's inside:
Allow multiple content pieces per creator — toggle this on to enable Multi-Jobs.
Max additional jobs per creator — set how many extra videos each creator can submit after their first (e.g., 5 additional jobs = 6 videos total).
Price for each additional job — set the rate you'll pay for every video after the first one.
📓 Note: The cost breakdown on the right side of your screen updates live to show your Job #1 cost, the cost for each additional job, and the total cost per creator.
How the flow works
First video submission — the creator uploads their first video. You review it and approve it like any regular job.
Creator approval for additional jobs — after approving the first video, you decide whether you want to keep working with that creator. If you approve them, the next job is automatically generated.
Automatic job progression — from the second video onward, your approval is no longer required for every upload. Once the creator uploads a video, the next job is automatically created. This repeats until the requested number of videos is completed.
💡 Heads up: There's a small processing delay when generating new jobs, so creation isn't instantaneous. Give it a minute or two.
📓 Running a TikTok Shop campaign? The TikTok Shop (TTS) flow got its own update too — you'll now need to connect your TikTok Shop store and select a TikTok Shop product before launching. For the full walkthrough, check out our article on Creating a TikTok Shop Campaign.
⚠️ Important: You can stop working with a creator at any time. If you do, that creator simply can't continue creating jobs for that specific campaign — but they can still participate in your other campaigns normally.
📊 Performance Bonus Changes
Performance bonuses have been updated to support the new Multi-Job structure. Here's how they now work.
Standard performance bonuses
Every uploaded video contributes toward the total campaign goal.
Metrics are combined across all videos submitted by the creator.
🌟 Example: If a campaign offers a bonus for reaching 1,000 total likes, then 5 videos with 400 likes each would qualify — because engagement is aggregated across all submitted videos.
Percentage-based bonuses
Percentage-based bonuses work a little differently:
The system evaluates videos individually.
The top-performing percentage of videos is selected for payout calculations.
Performance tracking window
📓 Note: Performance bonuses are tracked for up to 5 days after the last job is created.
📋 Quick Recap
Multi-Jobs — get multiple videos from a single creator in one campaign, with automatic job progression after the first approval.
Performance bonuses — standard bonuses aggregate across all videos, percentage bonuses pick the top performers, and tracking runs for 5 days after the last job is created.
🎉 That's it — go build your next campaign!
More flexibility, better creator partnerships, and cleaner TikTok Shop tracking. Head to your dashboard to try it out.