As a UGC creator, your best friend is lighting, since it can help you nail your images/videos when you work with a brand.

There are two types of light that you have to consider when creating your content:

Shooting your videos/pictures using natural light can nail your content since this will cover your body, face, and the product.

Note: When you create content using natural light you have to make sure the sun is hitting your face, by doing this you can avoid shadow excess and burn content.

Using artificial light such as LED lights, regular light from a lightbulb, or your phone's flash can have too many benefits, since you can adjust the light's position, keeping shadows away, as well as, burn content caused by too much brightness.

Once you learn how these two types of lights work, you can combine them to create amazing content.

🌟 Pro-tip: When you create content indoors and used natural light that comes from a window/door, you can always illuminate your background with artificial light so your images do not have a black background.

Remember that imagination is your own limit! 😃