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Video Certification

JoinBrands now has one Video certification that covers all generic UGC video styles. Here's what it is and how to earn it.

Written by Anastasija

🆕 — Update Notice June 24, 2026

The separate per‑style video certifications (How‑To, Unboxing, Product Review, Product Demo, and Custom Video) have been combined into one Video certification. Complete it once and you can apply to all of those video job types. Green Screen and Ad Video remain separate certifications you earn on their own — the Video certification does not unlock them.


📌 What Is the Video Certification?

The Video certification is JoinBrands' single certification for generic UGC video. It verifies that you can film a clear, well‑lit, confident product video. Earning it makes you eligible to apply for every generic video job type on the marketplace, including How‑To, Unboxing, Product Review, Product Demo, and Custom Video.

Brands still order these styles individually, and each keeps its own job‑type label and pricing on the marketplace — but you only need this one certification to apply for all of them.

📌 Separate video certifications: Green Screen and Ad Video are specialized certifications that you must earn individually.


📌 What You Upload

To earn the Video certification, upload one original UGC‑style video that clearly demonstrates a product in use — a product‑demo style sample. The rest of this guide explains exactly what we look for.


📌 What Makes a Good Video?

1. Clear product demonstration 👀

The product must be shown clearly while it's being used. Viewers should immediately understand what the product does and how it works. A brief intro of the product is enough — the rest is show and tell.

2. Creator clearly visible and speaking 🎤

You must appear on camera and speak clearly. Talk directly to the camera with confident, natural delivery. No mumbling, rushing, or awkward pauses.

You may do a voiceover if preferred! But use your own voice!

3. Captions 🔇

Including captions will significantly boost your video's quality! We absolutely encourage you to do this.

4. Product details easy to see 🔍

Branding, buttons, screens, or important features must be visible and highlighted, readable, and in focus. Avoid blocking the product brand with your hands.

5. Clean lighting and steady framing 💡

Lighting should be even and consistent. Avoid dark rooms, harsh shadows, or flickering light. Keep the camera steady and framed properly.

6. Concise and well‑paced ⏱️

Your video should be clear and efficient. Show the important parts only — no unnecessary steps or filler. Ideal length is 45 seconds to 1 minute. If you pause or stutter, you can cut it out!


🚨 Before You Start (Read Carefully!)

All submissions must follow these rules. Missing any requirement will result in rejection.

Original Content Only

  • Video must be newly created for this certification

  • Do not reuse content from past campaigns or certifications

  • No AI‑generated or edited content 🤖

  • Do not mention external social links 🛑

Creator Visibility (Required)

  • You must appear on camera 👀

  • Speak directly to the camera / make sure your voiceover is well enunciated 🔊

Product Visibility (Required)

The product must be:

  • Clearly shown during use

  • In focus and readable

  • Not mirrored or flipped

Audio & Speaking Quality 🔊

  • Clear pronunciation 🗣️

  • Even volume ✅

  • No long awkward pauses 🛑

  • No background noise or music 🎵


📌 Technical Quality Standards (Must Meet All)

Your video must be:

  • High resolution (Accepted Ratios: [9:16 / 16:9 / 1:1] → Check the upload drop box!)

  • Well‑lit with even lighting

  • Steady and well‑framed

  • Clearly audible with clean sound

  • Smoothly paced and edited → not too fast, not too slow


📌 Getting Rejected?

Please follow this checklist! We guarantee you'll get approved by then!

📌 Final Checklist (Use Before Submitting)

✅ Original video made for this certification

✅ Creator appears and speaks clearly

✅ Product is clearly shown and readable

✅ Demonstration is easy to understand

✅ Even lighting and clean audio

✅ No awkward pauses or filler

Remember that we review all submissions carefully! If you fail to follow feedback 4 times, please reach out to our support! We'll help you out 😉🫵


This certification is about clarity, confidence, and clean execution. Show the product clearly, speak with intention, and keep it simple.

Click the button below to get certified!

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