📌What Is the Video Ad Certification? 🤔
The Video Ad Certification teaches you how to create true video advertisements — not casual UGC or simple product clips. Certified Video Ads are structured, marketing-ready, and designed for paid ads and high-visibility brand placements.
Most importantly, we’re testing your ability to produce and piece together b-roll footage!
📌How to Make a Good Video Ad
1. Use supplementary footage (B-roll) to tell a story
B-roll turns a basic talking clip into a real ad. It supports your narration or captions, keeps viewers engaged, and clearly shows the product in action instead of just being discussed.
2. Clearly present the problem and the solution
Strong Video Ads start with a relatable problem and clearly show how the product fixes it. This helps viewers immediately understand why the product matters and makes the ad persuasive.
3. Highlight the product with intention and clarity
The product should be clearly shown, readable, and used on camera. Intentional product shots build trust, help viewers understand features, and make the product memorable.
4. Feel professional, polished, and marketing-ready
Video Ads must look clean and credible. Good lighting, sharp focus, smooth pacing, and clean edits allow brands to use your video immediately without revisions.
🚨 Before You Start (Read Carefully)
All submissions must follow these rules. Missing any requirement will result in rejection.
Original Content Only
Video must be newly created for this certification
Do not reuse content from past campaigns or certifications ⚠️
No use of AI 🤖
Creator Visibility (Required)
You must appear on camera at least once
This can be at the start, end, or both
Product Visibility (Required)
Product must be clearly shown
Fully readable
Not mirrored or flipped
Audio & Narration
Your video must include:
Your voice narrating, or
Clear, well-placed captions paired with strong B-roll
No music allowed
Silent videos or those with weak visuals will be rejected
🎥 B-Roll: The Core of This Certification 🌟
B-roll is required and is the most important part of this certification.
Examples of B-roll:
Close-ups of the product/or other angles in different places
Using the product in real life
Detail shots (texture, buttons, packaging)
Before/after moments
B-Roll Requirements:
Multiple angles
Smooth, steady shots
Purposeful clips that support the story
A single static shot is not enough
📌Video Ad Structure
Here’s how a good Video Ad may look 👀:
Hook (1–5s): Immediately call out a problem, frustration, or curiosity
Problem: Clearly show or explain the issue
Story / Context: Why the problem matters, shown through real-life usage
Solution (Product): Show the product clearly and explain how it fixes the problem
Final Takeaways: Key benefits and differentiators
Call to Action (CTA): Encourage the viewer to take action (learn more, check it out, don’t miss out)
📌How to Create Your Certified Video Ad
Step-by-Step
Check out this example from one of our creators - Chelsey Derks!
Plan your hook, problem, and solution
Film yourself on camera (intro or outro)
Capture multiple B-roll clips of the product
Record narration or prepare captions
Edit with pacing and clarity
Review all rules before submitting
📌Technical Quality Standards (Must Meet All)
Your video must be:
High resolution (Accepted Ratios: [9:16 / 16:9 / 1:1] → Check the upload drop box!)
Well-lit (no dark or grainy footage)
Well-paced
Cleanly edited (no awkward cuts or dead air)
📌Getting Rejected?
Please follow the checklist! We guarantee you’ll get approved by then!
Final Checklist (Use Before Submitting)
✅ Original video made for this certification
✅ Creator appears on camera
✅ Product is clearly shown and readable
✅ Strong and multiple B-rolls included
✅ Clear problem → solution structure
✅ High-resolution, well-lit footage
✅ Narration or excellent captions
Low-quality/poorly paced videos will be rejected, even if the composition is good.
Remember that we review all submissions carefully! If you fail to follow feedback 4 times - please reach out to our support! We’ll help you out 😉🫵
Remember, the goal here is to simulate an ad - let your creativity shine through b-roll!
Click the button below to try it now!