To avoid violating TikTok's regulations on the types of products that can appear on the platform, advertisers and businesses must adhere to a set of guidelines:
Prohibited products or services:
Animals and animal parts
Adult sexual products, services, and entertainment
Casinos and gambling games
Cigarettes and tobacco products
Counterfeiting and intellectual property violation
Drugs and paraphernalia
Police/military supplies and equipment
Political issue
Unacceptable Business Practices like unwarranted claims, forgery, identity theft,…
Inappropriate Businesses, Products, or Services like abortion, funeral, hazardous chemical products, pre-natal sex determination,…
Weaponry and weapon items
Ad creative violations
Common mistakes that many advertisers and businesses make to cause content violations:
Spelling, language, and ad Text related errors
Sensitive images
Before-After state comparison
Exaggerating product use/features
Using images/logos/video that violates trademark & copyright policies
Blurry, unclear images
Cut out text that leads to misinformation
Information error
Landing Page error
Error using hashtags in Spark Ads
Malicious behaviors or intent in ad creation
Landing page issue
When running an advertising campaign on TikTok, landing pages are frequently subject to strict censorship. If the landing page you intend to use for your ad violates any of the following errors:
Non-functional landing page:
The landing page is out of date, under construction, has misleading or false information, is not mobile-friendly for the user, or automatically downloads documents to users’ phones, etc.
Landing page containing prohibited content:
Including restricted/prohibited products, words, and images that violated TikTok’s policies, such as nudity, hate speech, or violence.
Lack information:
Information like company name, company address, types of business licenses, display local currency prices, terms, and conditions, delivery information, privacy policy, etc.
Landing pages are subject to the Privacy Policy:
Landing Pages that collect sensitive personal information will not be approved by TikTok. This information includes personal identification, financial insurance, network identity, biometrics, and medical health.