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TikTok Boost: Ads Policy Violations
TikTok Boost: Ads Policy Violations

You need to keep a few things in mind to avoid any situations with your Boost TikTok Ads.

Israel avatar
Written by Israel
Updated over a week ago

To avoid violating TikTok's regulations on the types of products that can appear on the platform, advertisers and businesses must adhere to a set of guidelines:

Prohibited products or services:

  • Animals and animal parts

  • Adult sexual products, services, and entertainment

  • Casinos and gambling games

  • Cigarettes and tobacco products

  • Counterfeiting and intellectual property violation

  • Drugs and paraphernalia

  • Police/military supplies and equipment

  • Political issue

  • Unacceptable Business Practices like unwarranted claims, forgery, identity theft,…

  • Inappropriate Businesses, Products, or Services like abortion, funeral, hazardous chemical products, pre-natal sex determination,…

  • Weaponry and weapon items

Ad creative violations

Common mistakes that many advertisers and businesses make to cause content violations:

  • Spelling, language, and ad Text related errors

  • Sensitive images

  • Before-After state comparison

  • Exaggerating product use/features

  • Using images/logos/video that violates trademark & copyright policies

  • Blurry, unclear images

  • Cut out text that leads to misinformation

  • Information error

  • Landing Page error

  • Error using hashtags in Spark Ads

  • Malicious behaviors or intent in ad creation


Landing page issue

When running an advertising campaign on TikTok, landing pages are frequently subject to strict censorship. If the landing page you intend to use for your ad violates any of the following errors:

  • Non-functional landing page:

The landing page is out of date, under construction, has misleading or false information, is not mobile-friendly for the user, or automatically downloads documents to users’ phones, etc.

  • Landing page containing prohibited content:

Including restricted/prohibited products, words, and images that violated TikTok’s policies, such as nudity, hate speech, or violence.

  • Lack information:

Information like company name, company address, types of business licenses, display local currency prices, terms, and conditions, delivery information, privacy policy, etc.

  • Landing pages are subject to the Privacy Policy:

Landing Pages that collect sensitive personal information will not be approved by TikTok. This information includes personal identification, financial insurance, network identity, biometrics, and medical health.


🤓 Learn more about this in this article.

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