Benefits of Spark Ads
Brand experience
Spark Ads are organic content which helps brands to build an image and users to trust it.
Increase ad performance
There is an increase in the overall performance of campaigns using Spark Ads. Especially in views, engagement rate, CRV (conversion rate), and CMP (cost per impression) compared to campaigns without Spark Ads.
Lasting marketing impact
Spark Ads helps improve customer retention and loyalty and drive new lead generation and repurchase.
Get the TikTok Spark Code
Once you have approved the Creator-generated content for your TikTok Campaign, they will post the video on their own TikTok account and will provide the URL and the TikTok Spark Code on the platform.
How to create a TikTok Spark Ad once you have the TikTok Spark Code?
Once you have received the Spark Code from the Creator, you need to follow the steps provided by the TikTok Support Team in this article.
📓 Note: We will show the steps found from Step 3 on Method 2 within the said article.
Once you have received the Spark Code from the Creator, you will need to enter that code on your TikTok Ads Manager.
From TikTok Ads Manager:
Go to Assets > Creative > Spark ads posts, and click Apply for Authorization.
Paste the video code in the search bar and click Search.
Review the post and click Confirm.
After an authorized post is successfully added to the TikTok Ads Manager, you can create your Spark Ads.
After an authorized post is successfully added to the TikTok Ads Manager, you can create your Spark Ads.
From TikTok Ads Manager:
At the Campaign Level, select an Advertising Objective.
Next, complete the Campaign and Ad Group settings.
At the Ad Level, under Identity, enable Use TikTok account to deliver Spark Ads.
Select the TikTok account that authorized the post you will use as your Spark Ad's creative.
Under Ad details, click +TikTok post to select your creative.
Complete the rest of the Ad Settings and click Submit.
🤓 Learn more about this in the TikTok article
Spark Ads Creation Guide
🎉 Enough reading... You got this!