Once you have completed your campaign creation until the point where you need to select the type of content you want, you will now see the TikTok logo in the Content-type section.
📓 Note: When you select the TikTok option, you will be able to see some examples of what content you can expect with this option.
After that, you will have six new sections that you need to be filled in on:
Price per job (optional)
Content brief
Source files (optional)
Caption (optional)
References (optional)
Campaign name (only you can see it)
Let's review these sections together.
Price per job (optional)
Here, you can offer a higher rate, which increases the likelihood of attracting top-quality creators.
Content brief
Here, you will add a brief description of what you would like to see on your TikTok video, such as hands, faces, locations, etc.
📓 Note: Keep in mind that you must be very specific with your description since creators will base their whole work on this! 😉
Source files (optional)
In this section, you can upload your brand assets to help creators enhance the final result.
Caption
In this section, you can add any type of captions that you would like to see on the TikTok video that will be created for you.
📓 Note: Remember that these captions will be based on your product. Also, don't worry if you do not have one; this section is optional!
References
This section is for you to add any TikTok link where you have a previous video showing what you would like to see. This can give your creators an idea of what you are looking for!
📓 Note: You can add up to 5 TikTok links. Keep in mind that this is an optional section!
Campaign name (only you can see it)
Here, you can name your campaign
Now that you’ve completed these six sections, let’s move on to the next step: creator parameters. Here, you can choose the age, gender, and ethnicity of the creators you’d like to work with. You can also specify any special requirements needed for your campaign.
Next, you will have the option to choose Manual or Automatic approval for creators:
Manual approval: You can review each creator’s profile before approving them to work on the campaign.
Automatic approval: All qualified creators will be approved automatically.
You will also have options to exclude creators you’ve worked with previously or approve your favorite creators.
And then, you can choose the number of influencers or creators you’d like to work with for your campaign. You also have the option to limit the number of jobs per day.
After that, you will be routed to the next page: Product Information. Here, you can select or create your brand and add information about your product.
Next, you will be able to choose the Delivery Type. There are three options:
Reimbursement: Creators purchase the product on the marketplace, and the payment is refunded.
Delivered by Me: You will ship the product to the creators yourself.
No Shipping Needed: No physical product is required.
📓 Note: Remember that not all creators have a registered TikTok account with
us, which means that, depending on the filters that you have selected, the number of creators with a TikTok account will be displayed in the right-top corner of your screen.
⚠️Important: The minimum campaign budget (shown on the right side of your screen) is $100 per creator; however, this amount depends on the average views of the creator and the cost of your product.
Once everything is set, your campaign summary will be displayed to you. Here you will have a brief explanation of everything regarding your TikTok campaign, as well as, adding as many jobs as you wish! Once your campaign is set as you want, hit the Next button.
After selecting your payment method, your campaign will be sent for review by our team within the next 24 business hours!
Once your campaign has been approved, you will have to manually approve the creators you want for this campaign.
⚠️Important: You can filter the creator by Average views, GMV or followers so you can select the ones that fit your TikTok video.
🌟 Pro-tip: When you hover over a Creator's name, you'll see a preview of their information.
When the content has been picked, the creators have two days to post their video on the TikTok account. Once they have posted it, they will provide the direct link that takes you to their post.
Now that this information has been provided, the remaining time for the post will be displayed for you. Please note that the post will remain on their account for 14 days after they have posted their amazing content.
Once this time-lapse has been completed, the job will be marked as completed in your campaign and you will be able to download the content!