Once your campaign wraps and you've purchased the content, here's something good to know about how it gets used: UGC Content campaigns deliver the content directly to you — creators are not required to post anything on their social media. The content is yours to use however you'd like. 🎬
If you want the creator to actually post on their socials, you'll need to choose a posting-style campaign instead.
📓 Heads up: creators only post content on their own channels for posting-style campaigns — TikTok, TikTok Shop, Instagram Reels, YouTube Video, YouTube Shorts, and Amazon Shoppable. For all other campaign types, the content is delivered to you and stays off their social accounts.