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How to submit a good Campaign description

The description is one of the most important steps when you are creating your campaign. Be as detailed as you can.

Written by Anastasija

✍️ Nailing Your Campaign Description

Your campaign description is the brief creators read before they create your content, so the more detailed and specific it is, the closer their work will match your vision.

To get exactly the content you want, include details like:

  • What kind of lighting you want: bright/natural/moody, etc.

  • What background the content should be filmed in

  • What angles work best (close-up, wide, top-down, etc.)

  • How you want the product positioned in the shot

When you build your campaign, head to the Content and Creators section. You'll find a description box where you can write up to 10,000 characters of brief details. Use it!

🌟 Pro Tip: Stuck staring at a blank box? Use our built-in AI brief generator. Just give it a rough sketch of what you want and it'll spin up a polished, comprehensive brief you can tweak as needed. 🤖✨

Finish the rest of the steps and your campaign is ready to launch!

If your campaign gets rejected because of the description: no problem, just resubmit. The form will pre-fill with all your previous info so you only need to update what's needed and submit again.


🎉 A tight brief = the best UGC. Go nail it!

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