How You Earn on JoinBrands
Your earnings on JoinBrands depend on the type of job you take. Some jobs have a fixed base rate for each approved piece of content, while others — like Content + Posting jobs — can also pay based on how your content performs once it's live (views, engagement, and sales).
Every job listing shows you the exact payout before you apply, so you always know what you're signing up for — no surprises. 💡
💵 What You Can Earn Per Job Type
Brands set the price when they create a campaign, and they pick from the defaults below or lower the rate down to the floor for that job type. Here's what brands can offer per job, in your marketplace's currency:
📓 Heads up: The five marketplaces use five different currencies — US = USD, CA = CAD, UK = GBP, AU = AUD, DE/EU = EUR. The numbers are similar but they're not the same currency. The amounts below are before the platform fee (20% for free creators, 15% for Creator Pro).
🎬 Video Jobs
TikTok / Instagram / YouTube Shorts / Amazon Video — default $100 / CA$100 / £80 / AU$150 / €100, floor $50 / CA$50 / £50 / AU$50 / €50
TikTok Shop Video 🇺🇸 (US marketplace only) — default US$100, floor US$50
TikTok Shop Live 🇺🇸 (US marketplace only) — default US$50, floor US$50
YouTube full-length — default $150 / CA$150 / £150 / AU$150 / €150, floor $50 / CA$50 / £50 / AU$50 / €50
UGC video (How-to, Unboxing, Product Review, Product Demo, Green Screen, B-Roll, Custom Video) — default $60 / CA$60 / £50 / AU$90 / €60, floor $50 / CA$50 / £50 / AU$50 / €50
⚠️ TikTok Shop is US-only. TikTok Shop Video and TikTok Shop Live jobs only exist in the US marketplace — brands on Canada, UK, Australia, and Germany/EU marketplaces don't see these options when they build a campaign, so these jobs simply don't appear in those marketplaces.
📷 Image Jobs
Lifestyle / Product-only image — default and floor: $25 / CA$25 / £20 / AU$40 / €25
Product-demo image — default and floor: $20 / CA$20 / £20 / AU$30 / €20
Selfie-with-product image — default and floor: $15 / CA$15 / £15 / AU$25 / €15
⚠️ Important: A 20% platform fee applies to all approved earnings for free creators. Creator Pro subscribers pay a reduced 15% fee. For the full breakdown, see Creators: JoinBrands Creator Fees.
🎚️ How Your Level Affects Your Earnings
For some job types, brands can target a higher creator level, and those campaigns pay more per job. Whoever takes the job earns that set rate, regardless of their own level. Other job types pay the same rate no matter which level the brand targets. Here's how it shakes out:
Basic UGC video (How-to, Unboxing, Product Review, Product Demo) — a Level 2 campaign pays +50%, a Level 3 campaign pays +100% over the Level 1 rate
Newer UGC video (Green Screen, B-Roll, Custom Video) — a Level 2 campaign pays +50%, a Level 3 campaign pays +150% over the Level 1 rate
All image jobs — a Level 2 campaign pays +30%, a Level 3 campaign pays +60% over the Level 1 rate
Social-platform jobs (TikTok, Instagram, YouTube Shorts, Amazon, TikTok Shop, TikTok Shop Live) — No level uplift. The rate is the same whether the campaign targets Level 1, 2, or 3.
YouTube full-length — flat across levels (minor variation may show up due to rounding).
❗Important note: Creators only earn higher rates for Level 2 or Level 3 when the campaign is specifically created for those levels. If a campaign is set for Level 1 creators, all creators — including Level 2 and Level 3 — are paid at the Level 1 rate.
📓 For Brands reading this: the brand-side companion article — Brands: Campaign pricing — defaults and minimums per type — walks through this from the campaign-builder side.
Want to earn more on top of your base rate? You can boost your income with Upsells and Tips — here's how both work. 👇
💸 What Are Upsells?
On top of your first paid-out content, you can earn extra income through Upsells — anything a brand buys beyond your first approved piece. The two main Upsell types are Extra Content and Tips.
Extra Content is any additional photo or video the brand picks after your first purchase. These extras are offered at a discounted rate, and your payout reflects the final amount the brand pays.
🌟 Pro tip: When you submit extra content, try different angles, settings, or styles — it gives brands more to pick from and often leads to multiple purchases from a single job. 😉
💰 What Are Tips?
Brands can leave you a tip directly through the platform after picking your content — a great way to get rewarded for content that really stands out.
And the best part? You never have to worry about being paid — JoinBrands collects all funds from the brand upfront and holds them in escrow until your work is approved.
⚠️ Important: The higher your level, the higher your earning potential — so keep creating, keep getting rated, and keep leveling up! 🤑
🎉 That's it — go out there and start earning!