JoinBrands offers five campaign objectives to match any marketing strategy. Whether you are looking for high-quality influencer posts, raw UGC content for ads, or ongoing creator partnerships, there is a campaign type built for it. When setting up your campaign, you will also choose the format — video or photo — and select the specific content type that fits your needs.

The traditional influencer marketing approach. Creators produce content and post it directly to their social media channels on your behalf. Ideal for brands looking for high-quality, niche-specific reach with real audience engagement. Pricing ranges from $100 to $500 per post depending on the creator's audience size and average views.

Creators deliver images or videos directly to you for your own use — paid ads, website content, or organic posts. No posting is required from the creator. A cost-effective way to build a library of branded content, starting at $15 for images and $60 for videos.

A high-volume, low-cost strategy similar to product seeding. Content starts as low as $25 per video and is best suited for launching new products, driving mass discovery, and improving search visibility on TikTok.

Hire creators to host live shopping and engagement sessions directly on TikTok. Ideal for brands looking to drive real-time sales and interaction. Costs approximately $1 per minute on average.

A retainer-based model that lets you work with creators on a consistent, ongoing schedule. Starting at $400/month, this is best suited for brands that need regular content production over time.

When setting up your campaign, you can expect 7 different types of video content and 4 different types of photo content.
​
🌟To get a deeper breakdown on each content type, please refer to the difference between each type of content article!

Before reading about how to setup each campaign type — take note of the 3 business types listed above. Pick the one that matches with your brand best.

For any campaign that involves a physical product, you will be asked to select how the product reaches the creator.

There are three options available across all campaign types:

Content + Posting campaigns are ideal for brands looking for high-quality, niche-specific reach. Creators produce content and publish it directly to their social channels — giving your brand real audience exposure and engagement.

Select Content + Posting as your objective, then choose your content type: TikTok, TikTok Shop, Instagram, YouTube, Amazon, or Video.

The minimum for Content + Posting jobs are 100$ — Setting this higher will attract higher-performing creators.

Fill in the following details:

Select your brand and product/service to be featured.

Select your preferred delivery method.

See the 'Delivery Methods' section above for a full breakdown of each option.

Review all campaign details in the Campaign Summary panel on the right side of your screen. Once satisfied, proceed to payment.

Content Only campaigns are ideal for brands that need a steady supply of raw content for ads, websites, or organic social — without requiring creators to post publicly. Creators deliver images or videos directly to you for your own use.

Select Content Only as your objective. Then choose your content type and format — video or photo.

You also have the option to have the creators include subtitles, specify the video duration, or have them record content in a specific aspect ratio. You can be as specific as you want in the campaign brief.

The minimum for Content only video jobs are 60, and the lowest for photos are 15$ — Setting this higher will attract higher-performing creators.

Fill in the following details:

Select your brand and product or service to be featured.

Select your preferred delivery method.

See the Delivery Methods section above for a full breakdown of each option.

Review all campaign details in the Campaign Summary panel on the right side of your screen. Once satisfied, proceed to payment.

Social Blast Campaigns are open to all creators on the platform. Unlike other campaign types, you cannot set filters for gender, age, or ethnicity. Blast Campaigns are best suited for launching new products, driving mass discovery, and improving search visibility on TikTok at a high volume and low cost.

Select Social Blast as your objective.

Then choose your content type: TikTok/TikTok Shop, Instagram, YouTube/YouTube Shorts, Amazon Shoppables, or Content Only (Videos/Pictures).

Select a package based on the number of posts or jobs you want. The higher the volume, the bigger the discount applied.

Fill in the following details:

Select your brand and product or service to be featured.

Select your preferred delivery method.

See the Delivery Methods section above for a full breakdown of each option.

Review all campaign details in the Campaign Summary panel on the right side of your screen. Once satisfied, proceed to payment.

TikTok Lives Campaigns allow you to hire creators to go LIVE on TikTok to showcase and promote your product in real time. Each session runs for a minimum of 30 minutes directly through TikTok Shop. Ideal for brands looking to drive real-time sales and direct shopper engagement.

Select TikTok Lives as your campaign objective.

Describe what you need the creator to cover during the live session, including talking points, products to feature, and engagement goals. You can also provide additional source files, and provide further references for the creator.

Make sure your product is listed and active in TikTok Shop before launching your campaign. Add your TikTok Shop product link and set a commission rate for the creator.

Set the Live duration to your liking — the price adapts as follows;

Select your preferred delivery method.

See the Delivery Methods section above for a full breakdown of each option.

Review all campaign details and proceed to payment when ready. You will manually select and approve creators before any livestream goes live.

Once a creator accepts the job, here's the timeline you can expect:

Retainer Campaigns allow you to work with creators on a consistent, ongoing schedule. Instead of a one-off job, the creator produces content for you regularly — giving you a reliable pipeline of content for social, ads, and your site. Starting at $400/month, this is best suited for brands that need regular content production over time.

Select Retainer Creators as your objective and select the content type you'd like.

Describe the ongoing content requirements, posting schedule expectations, and any brand guidelines the creator should follow. The clearer your brief, the faster the creator can deliver on-brand content.

Prepare an image for your product/service to move forward with this campaign. Additional references for the creator can also be provided.

Adjust your needs on content frequency and choose between 4 options as seen above. Then setup your brand/trade name to proceed.

Select your preferred delivery method.

Review all campaign details and proceed to payment when ready.

When a creator accepts your retainer offer, you are charged immediately. Billing continues automatically until you end the contract. Your next charge occurs 3 days after the last approved video in the current cycle.

Check your job calendar regularly to confirm creators are posting on schedule. Once you approve content, the creator is expected to provide the URL to their post and will be paid instantly to their wallet.

To end a retainer contract with a creator, navigate to the specific job and click the End Job button. Once terminated, the creator will no longer be able to fulfill the remaining content for the month and the job will be marked as complete.