JoinBrands gives you access to a range of content types — each with its own look, feel, and use case. Knowing which format to request helps you get content that actually works for your brand. Here's a practical breakdown of every content type, what to expect, and when to use it.

The creator holds or poses with the product in a natural, selfie-style shot. This is your most authentic-looking content — it feels real because it is real. Expect warm, personal photos that work well on social ads, landing pages, and anywhere you want a human face attached to your product.

Best for: Building trust, driving social proof, top-of-funnel awareness.

Hands-on shots showing the product being used. These photos communicate function — customers can see how the product works, not just what it looks like. Great for brands that sell items with a clear use case (skincare, tools, kitchen gadgets, fitness gear).

Best for: Educating buyers, reducing purchase hesitation, product detail pages.

The product appears naturally in an everyday scene — worn, used, or enjoyed in a real environment. This content sells a feeling, not just a feature. Lifestyle photos are highly shareable and elevate your brand perception beyond the product itself.

Best for: Brand storytelling, aspirational marketing, Instagram and Pinterest.

A clean, well-lit shot of the product with no people in frame. Think minimal backgrounds, sharp focus, and polished composition. This is your most versatile photo asset — easy to repurpose across channels and always on-brand.

Best for: E-commerce listings, email campaigns, retargeting ads.

The creator records themselves using the product in real-time — showing how it works step by step. This format answers the #1 question buyers have before purchasing. Demo videos convert well and are proven performers in paid ad campaigns.

Best for: Conversion-focused ads, product pages, reducing returns.

A structured walkthrough of how to use the product. More instructional than a demo, this format works especially well for products with a learning curve or multiple use cases. It positions your brand as helpful and builds long-term customer loyalty.

Best for: Onboarding, YouTube, educational email sequences.

An honest, first-person review where the creator shares their genuine experience with the product. Authenticity is the key ingredient here — even minor critiques paired with genuine praise can increase credibility and conversions. This is word-of-mouth at scale.

Best for: Social proof, DTC brands, retargeting audiences who haven't converted.

The creator opens your product on camera for the first time. These videos capture genuine first reactions and create excitement around the unboxing experience. Great for products with strong packaging or a satisfying reveal moment.

Best for: Launch campaigns, gifting products, holiday promotions.

Brand-directed content that doesn't fit a standard template. You define the concept — the creator brings it to life. This is ideal when you have a specific campaign, script, or creative direction in mind. Expect more detailed briefs and slightly higher effort from creators.

Best for: Branded campaigns, seasonal content, highly specific messaging.

A polished, ad-ready video built to perform in paid media. Think snappy hook, clear messaging, and a strong call to action. This content is optimized to stop the scroll and drive clicks — it's production-quality UGC that's ready to run.

Best for: Meta, TikTok, and YouTube ad campaigns.

Shot against a solid background so you can replace it with any image or footage you choose. This gives your team full creative control in post-production — overlay your own visuals, product imagery, or branded backgrounds. Expect clean edges and versatile footage you can customize freely.

Best for: Brands with strong visual assets, creative teams who want editing flexibility.