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Creators: Difference between each type of content

Get to know all the type of content that you can create with us!

Written by Anastasija

🎬 As a UGC creator, you can produce a wide range of content on JoinBrands β€” each one has its own style, purpose, and use for brands. Here's a quick rundown of every content type available today so you know exactly what's expected.


πŸ“Έ Photo Content

Four photo certifications to choose from:

  • Selfie with Product

  • Product Demo

  • Lifestyle Shot

  • Product Only

1. Selfie with Product

A selfie-style photo where you and the product are both in focus. Think natural and authentic β€” the kind of shot you'd take for yourself. 🀳
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2. Product Demo

A clear, detailed photo that shows what the product can do or how it works β€” a close-up of the product in action.
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3. Lifestyle Shot

The product being used in a real-life setting β€” think casually, effortlessly, as part of your day. Looking at the camera is optional. 🌿
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4. Product Only

A clean photo of just the product itself. Good lighting, simple background, and a shot that makes the product the star.


πŸŽ₯ Video Content

Seven video certifications available now β€” with Video Editing coming soon.

  • Product Demo Video

  • Product Review

  • Unboxing Video

  • How-to Video

  • Green Screen Video

  • Video Ad

  • Custom Video

1. Product Demo Video

Like the photo version β€” but in motion. Record a short video that shows the product being used and what it does.
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2. Product Review

A positive review-style video where you share your honest (and enthusiastic!) take on a product.
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3. Unboxing Video

An entertaining unboxing showing the packaging, the reveal, and your first-impression reactions as you open the product.
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4. How-to Video

A step-by-step tutorial walking viewers through how to use the product β€” great for products with multiple features or steps.
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5. Green Screen Video

A video shot against a solid-color background so the background can be swapped for digital environments in post-production.
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6. Video Ad

A polished, ad-style video spotlighting a product or brand β€” think sharp visuals, a clear hook, and strong storytelling.
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7. Custom Video

Personalized video content crafted to match a brand's specific product, message, or style. These come with detailed creative briefs from the brand.
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πŸŽ‰ Ready to Get Started?

Now that you know every content type available on JoinBrands, pick the ones that match your style, get certified, and start applying to jobs. The more certifications you have, the more opportunities you'll unlock. πŸš€

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