What are the TikTok Spark Ads?
TikTok Spark Ads basically lets brands amplify their own organic content but also promote published organic UGC by adding their link to it. It helps drive more eyes and engagement during brand discovery. For a quick reference, this is similar to boosting posts on Facebook and Instagram but with the ability to use influencer feed posts.
On the Creator's side, allowing brands to use your content for spark ads, will amplify the video’s reach for even more exposure.
Here are all of the steps to get it, directly from TikTok:
Select the video from which you want to generate the code. Tap the three dots (⋯) below the Comment button. Select “Ad Settings.”
⚠️ Important note: You need to scroll right to find this option
In this section, toggle on the “Ads settings” option. You’ll now see “Ad Authorization.” Enable it, then select the 365-day option for your Spark Code.
3. Click Authorize, then Save.
⚠️ Important note: If this is the first time you're doing this, a message that reads "Turn on ad settings" will appear. Simply select the option "Turn on" and after that hit the "Save" button, and that's it.
4. After saving, you’ll see the “Video code” section. Click Manage, then select Copy Code.
5. Once you have the code, simply paste it into your JoinBrands job and you're good to go, or provide it to the Brands and Creators Assistance Team!
🎉 Enough reading... get your TikTok Spark Ads today!