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What Content Format should I choose?

Don't be concerned about deciding which Content Format is the best for you. Let us explain a little bit more about each one.

Written by Anastasija

JoinBrands offers 5 content formats to choose from — pick the one that matches where you'll post the content for the best fit. 🖼️


🌀 Any

Give creators full freedom on the format. Useful when you want a variety of outputs for different platforms in one campaign — for example, a TikTok-ready vertical alongside a landscape cut for YouTube and a square for Instagram, all from the same brief.

Available for: Image and Video campaigns.


📱 Portrait (9:16)

Tall video format — perfect for full-screen mobile content. Use it for:

  • Instagram and Facebook Stories

  • Instagram Reels and IGTV

  • TikTok videos

  • LinkedIn posts


🖥️ Landscape (16:9)

Wide rectangular format — the international standard for major streaming platforms and desktop viewing.

Best for:

  • Facebook in-video ads

  • Twitter

  • YouTube

  • Amazon

  • LinkedIn


⏹️ Square (1:1)

Equal width and height — clean and balanced. Great for social feeds and mobile screens.

Works for:

  • Facebook carousel ads

  • Instagram carousel and shop ads

  • Twitter

  • LinkedIn

  • Pinterest


📐 Vertical Video (4:5)

A slightly taller-than-square format that takes up more screen real estate in feeds without going full vertical. Ideal for grabbing attention in feed-based placements without the full 9:16 portrait commitment.

Works for:

  • Instagram feed posts

  • Facebook feed posts

  • Paid ad placements on both platforms

🎉 Pick the perfect format — and let's go get that UGC!

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