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What Content Format should I choose?

Don't be concerned about deciding which Content Format is the best for you. Let us explain a little bit more about each one.

Written by Anastasija

JoinBrands offers 4 content formats to choose from β€” pick the one that matches where you'll post the content for the best fit. πŸ–ΌοΈ


πŸ“± Portrait (9:16)

Tall video format β€” perfect for full-screen mobile content. Use it for:

  • Instagram and Facebook Stories

  • Instagram Reels and IGTV

  • TikTok videos

  • LinkedIn posts


πŸ–₯️ Landscape (16:9)

Wide rectangular format β€” the international standard for major streaming platforms and desktop viewing.

Best for:

  • Facebook in-video ads

  • Twitter

  • YouTube

  • Amazon

  • LinkedIn


⏹️ Square (1:1)

Equal width and height β€” clean and balanced. Great for social feeds and mobile screens.

Works for:

  • Facebook carousel ads

  • Instagram carousel and shop ads

  • Twitter

  • LinkedIn

  • Pinterest


πŸ“ Vertical Video (4:5)

A slightly taller-than-square format that takes up more screen real estate in feeds without going full vertical. Ideal for grabbing attention in feed-based placements without the full 9:16 portrait commitment.

Works for:

  • Instagram feed posts

  • Facebook feed posts

  • Paid ad placements on both platforms


πŸŽ‰ Pick the perfect format β€” and let's go get that UGC!

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