JoinBrands offers 5 content formats to choose from — pick the one that matches where you'll post the content for the best fit. 🖼️
🌀 Any
Give creators full freedom on the format. Useful when you want a variety of outputs for different platforms in one campaign — for example, a TikTok-ready vertical alongside a landscape cut for YouTube and a square for Instagram, all from the same brief.
Available for: Image and Video campaigns.
📱 Portrait (9:16)
Tall video format — perfect for full-screen mobile content. Use it for:
Instagram and Facebook Stories
Instagram Reels and IGTV
TikTok videos
LinkedIn posts
🖥️ Landscape (16:9)
Wide rectangular format — the international standard for major streaming platforms and desktop viewing.
Best for:
Facebook in-video ads
Twitter
YouTube
Amazon
LinkedIn
⏹️ Square (1:1)
Equal width and height — clean and balanced. Great for social feeds and mobile screens.
Works for:
Facebook carousel ads
Instagram carousel and shop ads
Twitter
LinkedIn
Pinterest
📐 Vertical Video (4:5)
A slightly taller-than-square format that takes up more screen real estate in feeds without going full vertical. Ideal for grabbing attention in feed-based placements without the full 9:16 portrait commitment.
Works for:
Instagram feed posts
Facebook feed posts
Paid ad placements on both platforms





