Adding videos to your Amazon listings is one of the most effective ways to improve customer experience and boost sales conversions. Watching a video is the closest a shopper can get to physically holding your product — and that makes a huge difference. 🎬
📍 Where Can You Upload Videos on Amazon?
There are three proven spots on every Amazon listing where sellers can upload videos:
Image Block of your product listing
Related Videos Block of your product listing
Customer Questions & Answers block of your product listing
🖼️ 1. Uploading to the Image Block
⚠️ Heads up: this option is only available to sellers enrolled in Amazon Brand Registry.
Navigate to Upload & Manage Videos.
Click Upload Video, then find and select your video file.
Enter the video details (Title and ASIN), then hit Submit. Amazon usually approves within a day, but can take up to 7 business days during peak times.
Amazon’s approval typically takes less than a day, but it might take up to seven business days or more during peak periods.
🔗 2. Uploading to the Related Videos Block
This block is called "Videos for this product" and shows up to 5 videos. Below it, Amazon also shows 5 "Videos for related products."
If your customers leave video reviews, some show up here automatically — but we strongly recommend taking ownership and uploading your own videos. This block is perfect for UGC! 🎯
💡 Pro tip: only 5 videos display here, but you can upload more — extras show up on competitor listings under "Videos for related products," giving you free exposure.
💬 3. Uploading to Customer Questions & Answers
Another underused spot to show off your product — a video answer is way more compelling than text or images alone.
You can upload up to 3 videos that show on the front page, plus extra videos for any individual question.
Make sure you're logged into your main Amazon Seller account. Scroll down to Customer Questions & Answers, click on a question you have a video answer for, and follow the prompts.
🌟 Yet another fantastic spot to drop in UGC!