Adding UGC to your Amazon listings can boost conversions by up to 64%. Here's where (and how) to put it to work across your Amazon presence. 🚀
🛒 Where to Use UGC on Amazon
📸 User images in your Product Images
Listings with strong images convert better — and listings with UGC images convert even better. Amazon lets you upload up to 9 images, but only 6 or 7 actually show (depending on whether a video takes a slot).
Keep your Main Image as your master shot, then add 1-2 Infographic images with key product details, and use the remaining slots for UGC lifestyle photos.
💡 Pro tip: 4 image slots doesn't mean only 4 photos! You can combine multiple images into a single slot to showcase more.
🎬 User videos in your Product Images
Most Amazon sellers add a promotional video to the Product Images section — and you can upload multiple. Mix in both polished promo videos and UGC videos for maximum impact.
🎥 User videos in the Product Videos section
Just below Product Details (and above Customer Q&A and Reviews), Amazon has another video section. It often pulls in customer review videos automatically — but you can upload your own UGC videos here too, as long as they're unique and product-related.
Aim for at least 5 UGC videos here to dominate this real-estate.
You should upload at least 5 UGC videos in this section. If you don’t upload your own videos, Amazon will fill that section with the videos of competing products.
💬 User videos in Customer Questions & Answers
Customers expect to hear from other customers in the Q&A section — so why not answer common questions with UGC videos? It's a great way to add credibility and quietly promote your product at the same time.
⭐ User pictures and videos in Customer Reviews
⚠️ Heads up: Amazon's TOS strictly forbids paying anyone for reviews. But when happy customers leave their own photo or video reviews because they genuinely love your product? That naturally boosts your conversions.
🎨 User pictures in your A+ Content (EBC)
If you're brand-registered with access to A+ Content, you can sprinkle UGC throughout — there's no real limit on how much you can include.
🏬 User pictures in your Amazon Store
Use UGC photos and videos when designing your Amazon Store — it makes your storefront feel more lived-in and authentic.
📱 UGC in Amazon Posts
Amazon Posts is a free Amazon service every brand should use. Posts show up on competitor product pages, the related-product feed, the category feed, and your brand feed — Instagram-style, but on Amazon.
💡 Pro tip: post 2-3 UGC lifestyle images per ASIN, daily. Many advanced sellers run Amazon Posts as their main daily content strategy.
📣 UGC in Video Ads
UGC videos grab attention because they feel real. Remember: people don't trust brands — they trust other people. Plus, UGC videos cost a fraction of a polished commercial and often deliver way better results. 💸
