📌 What Is the How-To Video Certification?
The How-To Video Certification verifies that you can clearly teach viewers how to use a product or complete a task in a simple, easy-to-follow way.
How-To Videos focus on instruction and clarity, not reviews or selling. These videos help viewers understand exactly what to do and how to do it correctly.
Brands use How-To Videos to:
Educate customers on proper product usage
Reduce confusion or misuse
Demonstrate real-life functionality
Build trust through clear instruction
📌 What Makes a Good How-To Video?
1. Clear, step-by-step instruction 🧠
Break the process into logical steps. Viewers should never feel lost or confused about what comes next. Skip no critical steps.
2. Creator clearly visible and speaking 🎤
You must appear on camera and explain what you’re doing in a clear, confident voice.
→ Voiceovers are allowed if the steps are clearly shown ←
3. Product clearly shown in use 👀
Show the product while explaining each step. Viewers should see:
How the product is handled
Where buttons, features, or parts are located
What happens during each step
Do not explain steps without visually showing them.
4. Simple, easy-to-follow pacing ⏱️
Move at a pace that allows viewers to understand and follow along. Don’t rush steps or skip explanations. Ideal length is 45 seconds to 1 minute.
We highly recommend preparing a script beforehand for conciseness.
5. Clean setup and framing 💡
Film in a clean, uncluttered space. Make sure:
The product is fully visible
Your hands and actions are easy to see
Lighting is even and consistent
Messy setups or poor visibility will be rejected.
6. Natural, instructional tone 🗣️
Speak like you’re teaching a friend. Avoid robotic delivery, over-scripted language, or aggressive selling.
🚨 Before You Start (Non-Negotiable Rules)
All submissions must follow these rules. Missing any requirement will result in rejection.
Original Content Only
Video must be newly created for this certification
Do not reuse content from past campaigns or certifications
No AI-generated or AI-edited content 🤖
Do not mention external social links or platforms 🛑
Creator Visibility (Required)
You must appear on camera at least once
Hands must be visible while demonstrating steps
Product Visibility (Required)
The product must be:
Clearly shown during use
In focus and readable
Not mirrored or flipped
Audio & Speaking Quality 🔊
Clear pronunciation 🗣️
Even volume ✅
No background noise or music 🎵
No long awkward pauses 🛑
📌 How-To Video Structure
Here’s how a good How-To Video may look 👀:
Intro (1–3s): Briefly introduce the product and what you’re teaching
Purpose: Explain what the viewer will learn or accomplish
Step-by-Step Demonstration: Show each step clearly while explaining it
Key Tips: Highlight anything important or commonly missed
Final Result: Show the completed outcome
CTA: Encourage viewers to try it themselves or learn more
📌 How to Create Your How-To Video
Step-by-Step
Check out this example from one of our creators - Samantha Renshaw!
Choose a quiet, well-lit location
Set up the product in a realistic, usable setting
Position the camera to clearly show your hands and actions
Explain each step while demonstrating it
Move at a clear, steady pace
Review the video for clarity, framing, and audio before submitting
📌 Technical Quality Standards (Must Meet All)
Your video must be:
High resolution (Accepted Ratios: [9:16 / 16:9 / 1:1] → Check the upload drop box!)
Well-lit with even lighting
Steady and well-framed
Clearly audible with clean sound
Smoothly paced and edited
Low-quality videos will be rejected, even if the instructions are correct.
📌 Getting Rejected?
Please follow this checklist! We guarantee you’ll get approved by then!
📌 Final Checklist (Use Before Submitting)
✅ Original video made for this certification
✅ Creator appears and explains steps clearly
✅ Product is shown during every step
✅ Instructions are easy to follow
✅ Clean setup with good lighting
✅ No skipped or rushed steps
Low-quality videos will be rejected, even if the unboxing was good.
Remember that we review all submissions carefully! If you fail to follow feedback 4 times - please reach out to our support! We’ll help you out 😉🫵
Your goal is to guide viewers from start to finish so they can confidently follow along and replicate the process.
Click the button below to try it now!