📌 What Is the Product Demo Video Certification?
The Product Demo Video Certification verifies that you can clearly demonstrate how a product works in real life.
Unlike Video Ads, this certification focuses on clear usage, product understanding, and confident on-camera presentation.
Brands use Product Demo Videos to:
Show customers how a product works
Highlight key features and benefits
Build trust through clarity and realism
Your goal is to show, not over-explain — and make the product easy to understand at a glance.
📌 What Makes a Good Product Demo Video?
1. Clear product demonstration 👀
The product must be shown clearly while it’s being used. Viewers should immediately understand what the product does and how it works. A brief intro of the product is enough - the rest is show and tell.
2. Creator clearly visible and speaking 🎤
You must appear on camera and speak clearly. Talk directly to the camera with confident, natural delivery. No mumbling, rushing, or awkward pauses.
→ You may do a voiceover if preferred! But use your own voice! ←
3. Captions 🔇
Including captions will significantly boost your video’s quality! We absolutely encourage you to do this.
4. Product details easy to see 🔍
Branding, buttons, screens, or important features must be visible and *highlighted*, readable, and in focus. Avoid blocking the product brand with your hands.
5. Clean lighting and steady framing 💡
Lighting should be even and consistent. Avoid dark rooms, harsh shadows, or flickering light. Keep the camera steady and framed properly.
6. Concise and well-paced ⏱️
Your demo should be clear and efficient. Show the important parts only — no unnecessary steps or filler. Ideal length is 45 seconds to 1 minute. If you pause or stutter - you can cut it out!
🚨 Before You Start (Read Carefully!)
All submissions must follow these rules. Missing any requirement will result in rejection.
Original Content Only
Video must be newly created for this certification
Do not reuse content from past campaigns or certifications
No AI-generated or edited content 🤖
Do not mention external social links 🛑
Creator Visibility (Required)
You must appear on camera 👀
Speak directly to the camera / make sure your voiceover is well enunciated🔊
Product Visibility (Required)
The product must be:
Clearly shown during use
In focus and readable
Not mirrored or flipped
Audio & Speaking Quality 🔊
Clear pronunciation 🗣️
Even volume ✅
No long awkward pauses 🛑
No background noise or music 🎵
📌 Product Demo Video Structure
Here’s how a good Demo Video may look 👀:
Intro (1–3s): Briefly introduce the product and what it’s used for
Problem / Need: Clearly state or imply the problem or task the product helps with
Demonstration (Core of the Video): Show the product being used in real life, highlight key features (not how-to-steps) while demonstrating how it works, keep the demo clear, natural, and easy to follow
Benefits: Explain what makes the product helpful or effective - Focus on results, not technical details
Final Takeaways: Reinforce ease of use or standout features + final thoughts
Optional Call to Action (CTA): Encourage the viewer to learn more or check out the product
📌 How to Create Your Product Demo Video
(Step-by-Step)
Choose a real-life setting where the product makes sense
Set up even, natural lighting
Position the camera at eye level
Make sure the product is fully visible and brand/logo is readable
Speak clearly and demonstrate the product naturally
Review the video for clarity and pacing before submitting
📌 Technical Quality Standards (Must Meet All)
Your video must be:
High resolution (Accepted Ratios: [9:16 / 16:9 / 1:1] → Check the upload drop box!)
Well-lit with even lighting
Steady and well-framed
Clearly audible with clean sound
Smoothly paced and edited -> not too fast, not too slow
📌 Getting Rejected? Please follow this checklist!
We guarantee you’ll get approved by then!
📌 Final Checklist (Use Before Submitting)
✅ Original video made for this certification
✅ Creator appears and speaks clearly
✅ Product is clearly shown and readable
✅ Demonstration is easy to understand
✅ Even lighting and clean audio
✅ No awkward pauses or filler
Low-quality videos will be rejected, even if the demonstration was good.
Remember that we review all submissions carefully! If you fail to follow feedback 4 times - please reach out to our support! We’ll help you out 😉🫵
This certification is about clarity, confidence, and clean execution. Show the product clearly, speak with intention, and keep it simple.
Click the button below to try it now!