What is a Product Demo Video?
A Product Demo Video shows the product in action! Rather than walking the viewer through steps, you can really show off the brand and all the top features/benefits of the product.
As a creator, you’ll want to capture Product Demo Videos as naturally as possible, while still highlighting how the product features work to solve a problem.
Before you get started, make sure you refresh on the basics of how to create good content.
Best practices for earning your certificate:
Plan your demo video
Take the time to plan before jumping in to record your video. Think about the appropriate location, time of day, and any supporting props needed.
Describe the product
Provide a high-level introduction to what the product does, but keep it brief since your viewers are already interested.
Demonstrate how the product solves a problem
Make a point to call out all the solutions the product you are showcasing would provide to a potential customer.
Show how the product works
Remember not to go into too much detail – we don’t need to see every single step. Your video should be no longer than 45 sec to 1 min.
Provide the viewers with a clear call-to-action (CTA)
At the end of the video, provide a clear, specific next step for your viewers to take, such as “Buy now!”.
🚨 Important 🚨
Please note that the certification must be completed by the creator themselves. Submissions completed by anyone other than the creator will not be accepted.
📢 Important Reminder: Original Content Requirement
All videos submitted for the Product Demo Videos must be original and created specifically for this certification. Reusing or resubmitting videos from other certifications, campaigns, or previous submissions is not allowed and may result in disqualification. Please ensure your video is newly created and unique to this certification.
🎉 No more reading… You got this!