What is a Product Review Video?

Video testimonials are where you highlight the experience you had with a product by letting your viewers know why you love a product and endorse a brand. This way you’re offering social proof: validating the product by showing that real people use it and consider it valuable.

As a creator, you’ll want to capture Product Review Videos as naturally as possible, while still showcasing genuine enthusiasm and support for the product and brand.

Before you get started, make sure you refresh on the basics of how to create good content.

Best practices for earning your certificate:

Introduce yourself, the product, and the brand

This highlights your credibility and allows your viewers to relate, creating social proof.‍ Remember to showcase the product you’ve got as well as the brand.

Let them know why you bought the product

Make sure you express a problem you were having, and how finding this product solved it. This is so helpful to viewers who are looking for the same fix.‍

Don’t make your video too long

Aim for a video length of between 30 and 60 seconds. Make sure you hit your endorsement early in the video.

End with a call-to-action (CTA)

To convert your viewers into new clients for the brand, you can say “Visit the store now!” or “Buy now!”.