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Instagram Partnership Ad Code

Darko avatar
Written by Darko
Updated over a week ago

Want brands to boost your content and get even more eyes on your work? Great news! - You can easily generate a partnership ad code that lets advertisers turn your Instagram content into a partnership ad!

This means your content can be promoted as a paid ad while still featuring you as the creator—even if the post is archived on Instagram or hidden as a Collab post.

Let’s walk through how it works and how to set it up in just a few taps. 🚀


✨ What Is a Partnership Ad Code?

A partnership ad code gives brands permission to run ads using your content, straight from their ad account, while showing your profile as the creator partner.

Here’s what makes partnership ad codes awesome:

  • ✅ One code can be used by up to two brand partners

  • ✅ Your boosted post won’t look like an ad on your profile

  • ✅ The ad will appear in Meta’s Ad Library for transparency

  • ✅ Archived Instagram posts can still be boosted

  • ✅ You stay visible and credited as the creator!


✅ Before You Get Started

To use partnership ad codes, you’ll need:

  • A Professional Instagram account

  • To meet Meta’s eligibility requirements for branded content

  • Content that’s in an eligible ad format

✨ Don’t worry—if your content isn’t eligible, Instagram will automatically let you know before you try to generate a code.


📸 Create a Partnership Ad Code While Posting on Instagram

You can set this up at the exact moment you post, super easy!

  1. Open the Instagram app and create your post, reel, or story.

  2. Tap Partnership label and ads

    • For stories, tap the three dots at the top.

  3. Turn on Get partnership ad code.

  4. Tap Share to publish your content.

  5. After posting, copy or share the code with your brand partner.

🎯 That’s it! Your content is now ready to be boosted!

Good to know: You can turn off the code anytime to stop new ads from being created. Any ads already running will continue.


🔁 Create a Partnership Ad Code After You’ve Already Posted

Already published something amazing? No problem! You can still generate a code!

  1. Go to your Instagram profile and select the post, reel, or story.

  2. Tap the three dots (More actions).

  3. Select Partnership label and ads.

  4. Turn on Get partnership ad code.

  5. Copy or share the code with your brand.


🗄️ What Happens If You Archive Your Content?

Here’s how archiving affects boosting:

  • Instagram: Archiving a post does not remove ad access if the boost toggle is still on.

  • ✅ You can generate new codes anytime

  • ✅ Turning off the toggle only stops new ads, not active ones


🔍 Where Will the Partnership Ad Appear?

  • 💡 The ad will not appear on your profile as an ad

  • 📊 It will appear in Meta’s Ad Library, where all public partnership and branded ads live.


What are you waiting for? Enjoy creating awesome content and boost it! 🚀

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