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Instagram Partnership Ad Code

Anastasija avatar
Written by Anastasija
Updated over 3 weeks ago

Want brands to boost your content and get even more eyes on your work? Great news! - You can easily generate a partnership ad code that lets advertisers turn your Instagram content into a partnership ad!

This means your content can be promoted as a paid ad while still featuring you as the creator—even if the post is archived on Instagram or hidden as a Collab post.
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Let’s walk through how it works and how to set it up in just a few taps. 🚀

✨ What Is a Partnership Ad Code?

A partnership ad code gives brands permission to run ads using your content, straight from their ad account, while showing your profile as the creator partner.

Here’s what makes partnership ad codes awesome:

  • ✅ One code can be used by up to two brand partners

  • ✅ Your boosted post won’t look like an ad on your profile

  • ✅ The ad will appear in Meta’s Ad Library for transparency

  • ✅ Archived Instagram posts can still be boosted

  • ✅ You stay visible and credited as the creator!

✅ Before You Get Started

To use partnership ad codes, you’ll need:

  • A Professional Instagram account

  • To meet Meta’s eligibility requirements for branded content

  • Content that’s in an eligible ad format

✨ Don’t worry—if your content isn’t eligible, Instagram will automatically let you know before you try to generate a code.

📸 Create a Partnership Ad Code While Posting on Instagram

You can set this up at the exact moment you post, super easy!

  1. Open the Instagram app and tap the “+” icon to create a new post or Reel

  2. Upload your video and tap Next

  3. On the final posting screen, tap Advanced settings

  4. Select Branded content

  5. Toggle on Add partnership label

  6. Tap Add brand partner and select the brand from the list

    • The brand must approve you for branded content

  7. Enable Allow brand partner to boost (this is required to generate an ad code)

  8. Go back and publish your post or Reel

  9. Once posted, return to your profile

  10. Tap the ☰ menu → Creator Tools & Controls

  11. Select Branded Content → Partnership Ads

  12. Tap Get Ad Code / Generate Ad Code

  13. Select the content you just posted

  14. Generate and copy the Partnership Ad Code

  15. Share the code with the brand or upload it to JoinBrands job.

Important: If you don’t see the option to generate an ad code, please ensure that:

  1. The partnership label is added

  2. “Allow brand partner to boost” is turned on

  3. The brand has approved branded content ads

🎯 That’s it! Your content is now ready to be boosted!

Good to know: You can turn off the code anytime to stop new ads from being created. Any ads already running will continue.

🔁 Create a Partnership Ad Code After You’ve Already Posted

Already published something amazing? No problem! You can still generate a code!

  1. Open Instagram and go to your profile

  2. Tap the ☰ menu (top right corner)

  3. Select Creator Tools & Controls (or Creator Tools, depending on your app version)

  4. Tap Branded Content

  5. Select Partnership Ads (or Branded Content Ads)

  6. Tap Get Ad Code or Generate Ad Code

  7. You’ll see a list of your eligible posted content

  8. Select the post or Reel you want to generate the code for

  9. Choose the brand/partner from the list

  10. Tap Generate Code

  11. Copy the Partnership Ad Code and upload it to JoinBrands job.

🗄️ What Happens If You Archive Your Content?

Here’s how archiving affects boosting:

  • Instagram: Archiving a post does not remove ad access if the boost toggle is still on.

  • ✅ You can generate new codes anytime

  • ✅ Turning off the toggle only stops new ads, not active ones

🔍 Where Will the Partnership Ad Appear?

  • 💡 The ad will not appear on your profile as an ad

  • 📊 It will appear in Meta’s Ad Library, where all public partnership and branded ads live.

What are you waiting for? Enjoy creating awesome content and boost it! 🚀

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