You asked – and we delivered! 🎉
We’re excited to introduce brand new TikTok & TikTok Shop Campaign Analytics inside JoinBrands.
With this update, you can see exactly how your content is performing — all in one place. Track likes, views, and re-shares directly from your dashboard, and dive deeper into your performance with our Analytics Tab.
📊 Where to Find Analytics
Head over to your Analytics Tab for a complete overview of your TikTok campaign performance.
Section 1 – Key Metrics
Likes
Views
Re-shares
Engagement Rate
You’ll also find a performance graph that visualises these metrics over time.
⏳ Time Frame Filters
You can adjust the graph to show:
All Time – Your full campaign history
Last Week – Recent activity and trends
Custom Range – Select your own dates to focus on specific campaigns or periods
⚡ Early Engagement Metrics
This section shows 2-second views and 6-second views.
Why are 2-secondI view & 6-second view important? If both numbers are high, it’s a strong indicator that your video is going viral!
Here, you can also see:
Total Play Time
Video Comp. Rate
Average View Time
🌍 Audience Insights & More Graphs
Gain a deeper understanding of who’s watching your content with:
Audience by gender
Audience by device
Targeted audience by country
Map of visitors worldwide
Targeted audience by age
Viewer retention by second – The higher the line, the more engaging (and viral) your video is!
💡 Tip: Regularly checking these metrics can help you refine your content strategy, reach the right audience, and boost engagement.
Are you loving the new analytics? Let our Brand & Creator Assistance Team know your thoughts — we’re always looking to improve your JoinBrands experience!