TikTok & TikTok Shop Campaign Analytics are available inside JoinBrands.
Analytics show exactly how your content is performing, all in one place. Track likes, views, and re-shares right from your dashboard, and dig deeper with detailed engagement insights. 📈
📊 Where to Find Your Analytics
Open any campaign and head to the Analytics tab for a full overview of your TikTok performance.
📈 Section 1: Key Metrics
Likes
Views
Re-shares
Engagement Rate
You'll also see a performance graph that visualizes these metrics over time. ✨
⏳ Time Frame Filters
Adjust the graph to show:
All Time – Your full campaign history within the stats retention window (see below)
Last Week – Recent activity and trends
Custom Range – Select your own dates to focus on specific campaigns or periods
🗓️ How long stats are kept: TikTok Shop campaign and job stats are retained for 1 year. Stats older than 1 year aren't available, even when All Time is selected.
⚡ Early Engagement Metrics
Here's where you'll see 2-second views and 6-second views.
💡 Why these matter: if both numbers are high, it's a strong signal that your video is going viral! 🚀
You'll also find:
Total Play Time
Video Comp. Rate
Average View Time
🌍 Audience Insights & More Graphs
Get a clearer picture of who's actually watching your content with:
Audience by gender
Audience by device
Targeted audience by country
Map of visitors worldwide
Targeted audience by age
Viewer retention by second – The higher the line, the more engaging (and viral) your video is!
💡 Pro Tip: Checking these metrics regularly can help you fine-tune your content strategy, reach the right audience, and boost engagement over time. 🚀
Have feedback on analytics? Let our Brand & Creator Assistance Team know what you think. We're always looking to make your JoinBrands experience even better. 💛