Creating engaging live content is one of the most powerful ways to build yourself as creator & connect with your audience!
But to succeed sustainably, it’s critical to follow JoinBrands & TikTok guidelines and ensure your content meets both compliance and quality standards.
This guide will walk you through key issues to avoid so you can confidently grow your presence and deliver exceptional live!
⚠️ Bottomline Issues: What Not to Do
Bottomline issues are serious violations that can result in content removal or suspension of your JoinBrands & TikTok account. These are non-negotiable rules—always avoid the following:
🚫 Illegal or Prohibited Content
Do not share or promote content that are illegal or banned by local laws or TikTok Shop’s regulations.
🚫 Vulgar or Pornographic Content
Avoid any content that is sexually suggestive or explicit in nature. Keep your livestream professional and brand-safe.
🚫 Exaggerated or False Claims
All product statements must be truthful and verifiable. Overpromising results or making unproven claims can mislead customers and damage trust.
🚫 Promoting Negative Values
Do not promote or imply any form of violence, discrimination, bullying, or harmful behavior.
🚫 Copyright Infringement
Always use original content or content you have the rights to. Unauthorized use of music, videos, images, or logos can lead to takedowns or legal consequences.
🚫 Pirated or Replayed Content
Avoid reusing full content clips without context. Live content should feel fresh, relevant, and authentic.
📘 Tip: For full compliance details, please review the TikTok Shop Content Policies in the TikTok Shop Academy.
🎥 Low Quality Issues: Elevate Your Content
Beyond rule-following, your content should also meet JoinBrands & TikTok Shop’s quality standards to create the best shopping experience for your audience. These fall into three main categories:
1.🎧 Sound & Picture Quality
Your audio and visuals are the first impression you make. High quality helps viewers better understand your product—and trust your brand.
✅ DO:
Use bright, balanced lighting to show product features clearly.
Speak clearly with a good-quality microphone in a quiet space.
Keep the camera stable (use a tripod if needed).
Set up a clean, distraction-free background that enhances focus on your product.
Sync visuals and audio smoothly.
❌ DON’T:
Livestream in poor lighting conditions.
Allow background noise to interfere with your voice.
Use shaky or unsteady camera work.
Use messy or cluttered backgrounds.
Play prerecorded clips that lower the quality of the live experience.
2. 📢 Informative Value
Your audience needs enough detail to make confident purchase decisions. Informative value comes from how well you present, explain, and demonstrate your product.
Best Practices:
Show multiple product angles.
Demonstrate product use on a real person.
Share brand stories or behind-the-scenes details.
Explain product benefits, pricing, bundles, and promotions.
Read or highlight real customer reviews.
Common Issues to Avoid:
Content that’s vague, off-topic, or lacking detail.
Livestreams where no product is shown or explained.
Profane, inappropriate, or suggestive content.
Replayed content with no live interaction.
Static or non-engaging presentations.
3. 👎 Other Content Pitfalls to Avoid
TikTok Shop also discourages these types of low-engagement or non-compliant content formats:
Still Frames – Motionless videos reduce viewer interest.
Non-Interactive Lives – Not responding to viewer comments or questions.
Engagement Bait – Asking viewers to comment, like, or follow in manipulative ways.
Offensive Language or Insults – Always keep it kind, welcoming, and brand-friendly.
Excessive Focus on Body or Appearance – Content should spotlight your product, not personal body features.
Animal-Related Issues – Use care when showing animals to avoid distress or misrepresentation.
💡 The Bottom Line: Focus on Value & Trust
Creating impactfulcontent means delivering value, clarity, and authenticity—all while staying compliant with JoinBrands & Tiktok platform and legal requirements.
When in doubt, ask yourself:
“Does this help my viewers understand the product better, trust my brand more, and feel encouraged to make a purchase?”
If the answer is yes, you’re likely on the right track!
Got questions? We got you! Feel free to send a message to our Brand & Creator Assistance Team!