Whether it’s your first time or you’re ready to level up your livestream game, this guide will help you engage your audience, promote your products, and most importantly — have fun while selling!
🎉 Opening (First 5 Minutes)
Make a strong first impression!
This is your moment to set the tone. Start with high energy, a friendly face, and a warm welcome!
✅ What to do:
Greet everyone as they join — call out usernames to make your viewers feel seen and appreciated.
Introduce the theme of your livestream (Is it a beauty haul? Fashion finds? Must-have gadgets?)
Let everyone know this is a shopping livestream and everything you're showing is shoppable right now!
Invite your viewers to like and share the LIVE with their friends — the more, the merrier!
💡 Remember: Your excitement is contagious. Set a positive, inviting vibe from the start!
🔥 Warm-Up (Next 5–10 Minutes)
Build curiosity and anticipation.
Think of this as your teaser trailer — show your audience what’s coming so they’ll want to stay tuned!
✅ What to include:
Give a quick overview of the products you’ll be showing off.
Highlight any special promos like giveaways, discount coupons, or LIVE-only deals.
Tell viewers when to expect the best deals so they’ll stick around (or come back!).
💬 Example: “We’re doing a fun giveaway in 10 minutes — don’t go anywhere!”
🛒 Product Demo + How to Shop (5 Minutes)
Make it super easy for everyone to join the fun.
Some people may be new to LIVE shopping, so guide them gently.
✅ Show them how to:
Tap the shopping bag icon to see all the products.
Click to add to cart and checkout without leaving the livestream!
Take advantage of any pinned products and live discounts.
🎯 Repeat this a few times during your stream — new viewers join all the time!
💡 Present & Sell Products (About 5 Minutes Each)
Your time to shine as the ultimate product expert and storyteller.
✅ For each product:
Pin it on screen so viewers can find it easily.
Highlight key features, how it works, and why it’s a must-have.
Share tips, personal experiences, and real-life benefits.
Encourage viewers to checkout unpaid orders — especially if items are selling fast!
💬 Try this: “This is flying off the shelf — make sure you complete your payment before it’s gone!”
📦 Introduce Product Bundles (If the product is a bundle!)
Bigger bundles, better value — and higher sales!
Bundles help create urgency and increase your average order value.
✅ How to make it work:
Pin a list of products in your bundle and explain the value.
Talk about the savings, exclusive combos, or limited-time nature of the bundle.
Take a moment to interact with your viewers, answer questions, and recap the deal.
💡 “You can only get this bundle during this LIVE — it won’t be available after!”
🔁 Encore – Your Top Sellers!
Wrap up strong by spotlighting what your audience loved the most.
✅ What to do:
Show your Top 3–5 best sellers again.
Quickly go over their benefits, discounts, and why everyone’s buying them.
Remind viewers this is their last chance to buy and checkout before the LIVE ends!
🚨 “We’re about to wrap up — don’t miss these exclusive discounts!”
👋 Say Goodbye with Heart
Leave a lasting impression — and bring them back next time!
✅ Before you sign off:
Ask your viewers: “What was your favorite product today?”
Invite them to share what they’d love to see next time.
Thank everyone for spending time with you.
Remind them to follow you for your next TikTok Shop LIVE!
💬 “Thank you so much for joining — can’t wait to see you next time!”
You’ve Got This! 💪
Hosting a great TikTok Shop livestream isn’t about being perfect — it’s about being real, energetic, and helpful. Follow this guide, be yourself, and watch your confidence grow every time you go LIVE.
Need extra support? Our Brand & Creator Assistance Team is here to help!