We’re excited to introduce one of our newest campaign types—TikTok Shop Live! This feature gives your product the spotlight live on TikTok, with real-time creator promotion and direct engagement with shoppers.
📌 What is TikTok Shop Live?
TikTok Shop Live allows creators to go LIVE on TikTok to showcase and promote your product in real time. Here’s how it works:
Creators livestream your product on TikTok.
You select the creators manually and approve the livestream content before it goes live.
Each LIVE runs for at least 30 minutes and features your product directly from TikTok Shop.
🛠️ How to Set Up a TikTok Shop Live Campaign
When creating a TikTok Shop Live Campaign, there are a few additional steps to complete:
Add Your TikTok Shop Product Link
Make sure your product is listed in TikTok Shop and ready to go.
Set Your TikTok Shop Affiliate Commission
You’ll need to set a commission rate for creators.
👉 Check TikTok’s commission rates here
Choose the Live Duration
Define how long you'd like the creator to go LIVE:Base Cost: $50 (includes the first 30 minutes)
Each Additional Minute: $1
Duration must be in 5-minute increments (e.g. 15, 20, 25...)
📆 What Happens After You Launch?
Here’s the timeline you can expect for your TikTok Shop Live Campaign once the creator accepts the job:
Live Event Scheduled – The creator sets the date/time for the livestream.
Live Started – The creator goes LIVE on TikTok.
Live Ended – The livestream wraps up.
Proof Uploaded – The creator uploads proof of the completed livestream.
Job Completed – Everything is done and ready for your review!
That’s It!
TikTok Shop Live Campaigns are a powerful way to bring your product to life with real-time engagement and direct TikTok Shop integration.
We can’t wait to see your TikTok Shop Live Campaign go viral! 🚀
If you have any questions, Brand & Creator Assistance Team is happy to help!