📌 What Is the Custom Video Certification?
The Custom Video Certification verifies that you can create bespoke, brand-directed video content that does not fit into predefined certification categories.
Custom Videos are content-only deliverables. No posting or sharing on social media is required. These videos are created strictly to meet a brand’s unique brief.
Brands use Custom Videos when they need:
One-off or unique formats
Flexible creative approaches
Videos for ads, websites, landing pages, or internal use
Content that doesn’t match standard categories (Demo, Review, Unboxing, etc.)
📌 What Makes a Good Custom Video?
1. Strict adherence to the brand brief 📋
This is the most important factor. Every Custom Video is different. You must carefully follow:
The requested format
Length requirements
Talking points
Visual or technical instructions
Ignoring or partially following the brief will result in rejection.
2. Clear, professional execution 🎬
Even though the format is flexible, your video must still be:
Well-lit
Clearly framed
Easy to understand
Free of distractions
3. Creator clearly visible and speaking (when required) 🎤
If the brief requires on-camera presence, you must:
Appear clearly on camera
Speak confidently and clearly
Avoid awkward pauses or rushed delivery
If the brief does not require on-camera presence, follow instructions exactly.
4. Product or brand clearly represented 👀
If a product or brand is included:
It must be clearly shown or referenced
Branding must be readable
No distortion, mirroring, or misrepresentation
🚨 Before You Start (Non-Negotiable Rules)
All submissions must follow these rules. Missing any requirement will result in rejection.
Original Content Only
Video must be newly created for this certification
Do not reuse content from past campaigns or certifications
No use of AI 🤖
No use of background music 🎵
Creator Responsibility (Required)
Certification must be completed by the creator themselves
No third-party submissions
Valid Video Certification Required
You must already hold at least one video certification
Social-only or photo certifications do not qualify
No External Promotion 🛑
Do not include personal handles, links, or calls to follow you unless explicitly requested by the brand
📌 Custom Video Structure
Because Custom Videos vary by brand, structure depends on the brief. However, a typical flow may include 👀:
Intro (if requested): Brief introduction or context
Main Content: Execute the brand’s instructions exactly
Key Highlights: Focus on requested talking points or visuals
Wrap-Up: Close as instructed (or leave open-ended if requested)
Always default to the brand’s instructions over any general structure.
📌 Technical Quality Standards (Must Meet All)
Your video must be:
High resolution (Accepted Ratios: [9:16 / 16:9 / 1:1] → Check the upload drop box!)
Well-lit and evenly exposed
Steady and well-framed
Clearly audible with clean sound
Edited cleanly (no dead air or glitches)
Low-quality videos will be rejected, even if the creative idea is strong.
📌 How to Create Your Custom Video
Step-by-Step
Check out this example from one of our creators - Hunter Cowan!
Read the brand brief carefully (twice)
Identify all required elements
Set up lighting, framing, and audio
Record according to instructions
Review against the brief before submitting
📌Getting Rejected?
Please follow the checklist! We guarantee you’ll get approved by then!
📌 Final Checklist (Use Before Submitting)
✅ Original video made for this certification
✅ Brand brief followed exactly
✅ Required video certification completed
✅ Clean lighting and audio
✅ Product or brand clearly represented (if applicable)
✅ No extra content beyond the brief
Low-quality/poorly paced videos will be rejected, even if the composition is good.
Remember that we review all submissions carefully! If you fail to follow feedback 4 times - please reach out to our support! We’ll help you out 😉🫵
Your goal is to follow the brand’s instructions precisely while maintaining high production quality.
Click the button below to try it now!